I need someone to poke some holes in my writing. This is going to spell out my thoughts on design in my style guide.
Poke away!
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As a reasonable chum, I like to think of myself as someone who follows a logical contraption. I believe design is about the message and delivering it with the most effectiveness. It’s about taking the conceptual, the non-tangable, and bringing it into the visual plain of existence.
Design is sort of like walking around in a room without light, reaching for these strings dangling from above, and trying to pull them into some kind of reasonable pattern, design, message, etc. Imagine weaving a dream catcher of sorts. We then pull them out for people to see. In so doing, we need to make sure we can produce these things in the dark; make sure we know what message, what demon it keeps out, without being able to see it.
This means we need to follow a system of contriving. A reasoning that is so embedded in us, that we can do it without seeing— without thought. It needs to be simple, and it needs to be intuitive.
Doing so doesn’t make each project the same. Far from it. The demon you intend to keep out is always different (unless it’s a reoccurring demon, in which case, you reweave). Each project is different, and uses a different method of weaving. You are just following a typographic system, a grid structure, a pattern of thought that frames the best result.
